MSMEs in Rwanda can remarkably benefit from WhatsApp Shop

The e-commerce sector is rising quickly throughout the country, and businesses are adopting the system in all parameters to ensure sustainable solutions in the business industry across Rwanda. Responding to the Covid-19 pandemic impacts on the business sector in Rwanda, Access to Finance Rwanda in partnership with Rwanda ICT Chamber and BFA Global initiated iHuzo project to ensure awareness and adoption of   e-commerce on the land of a thousand hills.

Before the pandemic, it was not such easy to depict the real image of e-commerce adoption in Rwanda. Despite the global trend to expand business settings using e-commerce, the situation in Rwanda was wholly in off-and-on conditions. There could be some WhatsApp or Facebook posts showing off products and services from some MSMEs; however, the trending common belief was still: “E-commerce sector in Rwanda is a niche of scams.” The customers and MSMEs could not believe in the Rwandan e-commerce sector, but they still immensely used social media; especially Whatsapp to discover new arrivals, trending products, flash brands, etc.

Looking at the situation, iHuzo project initiated a program that aims at training iworkers/agents on how to set up and use WhatsApp Shop so that they help MSMEs to engage with their customers on a daily basis through accessing this marketplace of the world’s most popular messaging app “WhatsApp”.  Having smooth and swift engagement with your customers is one of the fundamental ways to grow your business. Hence, the use of WhatsApp Shop is a great opportunity for Micro, Small, and Medium Enterprises in Rwanda to expand their business horizons. 

Who should use WhatsApp Shop in Rwanda?

  • Agri-business
  • Made in Rwanda shop
  • Hospitality
  • Tourism
  • Business Shops
  • Supermarkets
  • Etc

Why should MSMEs in Rwanda use WhatsApp Shop? 

  1. Clients have access to your shop wherever they are
  2. Clients buy what they want anytime anywhere
  3. It helps to know your customers
  4. You can create a whatsapp shop for many businesses (Shops)
  5. Etc.

How can MSMEs set up WhatsApp shops?

Through iHuzo, iworkers/agents across Rwanda received training on how to set up WhatsApp shops for MSMEs; however, any entrepreneur with computer and internet access can navigate through the process and make his own Whatsapp Shop. The flowchart below demonstrates the summary of the WhatsApp shop set up process.

 

 

 

 

 

WhatsApp Shop training

How can MSMEs set up WhatsApp shops?

Through iHuzo, iworkers/agents across Rwanda received training on how to set up WhatsApp shops for MSMEs; however, any entrepreneur with computer and internet access can navigate through the process and make his own Whatsapp Shop. The flowchart below demonstrates the summary of the WhatsApp shop set up process. 

Rwanda ICT Chamber
Public Relations and Communication
Kigali, Rwanda